Ten years ago, if you told me that I would be a travel blogger at this point in my life, I would have called you crazy!! And here I am.
What started out as a little travel blog to keep friends and family up-to-date on our around the world trip has grown into something much bigger. This unexpected journey has been a life changing experience, not only for me, but also for Tim, Tyler, and Kara.
If you have dreams of starting your own travel blog, or you just want to learn more about our story, fix yourself a cup of coffee (or a glass of wine 😊), sit back, and enjoy.
The Idea of Earth Trekkers
Eight years ago, in early 2014, the idea of Earth Trekkers was “born.” Our plans to spend one year traveling around the world were already in the works. Our house was up for sale, an epic route around the world was taking shape, and big dreams of far off places were running through our heads.
It was at this time that we started this travel blog. The idea behind this blog was to keep friends and family up-to-date on our travels, and to document what we were doing. At the time, we had hopes that Earth Trekkers would become something more once our around the world trip ended, but we had no idea if that would actually happen.
Which leads us to picking out a name for our blog.
What’s in a name?
Coming up with a name for a travel blog is big deal. It needs to be catchy and memorable and relevant. The name also has to be different from everything that is already out there. It becomes your brand and part of who you are. It’s a decision not to be taken lightly.
Tim and I spent over a week going through potential names for our website. Looking back now, some were just terrible, like Waffles and Wine. Ugh, could you imagine? I really liked Chasing Elephants, but the domain name came with a $2500 price tag so that was a no-go.
We narrowed it down to Earth Trekkers and 4gortw (an acronym for 4 go around the world). 4gortw was short and sweet but it would lead into long explanations for those who don’t know what rtw stands for. Plus, once our big trip was over, that name wouldn’t really make sense anymore.
So, Earth Trekkers was the big winner.
Life as a Newbie Travel Blogger
With absolutely no experience on website design, blogging, and writing for an audience, we started Earth Trekkers in February 2014.
Immediately, I came to the realization of how much work this would be. It took days to come up with a design and a flow for the website. I figured it would just take an hour or two to write a blog post. Boy, was I wrong. It takes hours to write a post (and now, sometimes, I spend days, yes, days, writing a single post). How was I going to do this and travel and homeschool Tyler and Kara?
I spent the months before the trip writing about our past travels, just so we had some content on the website. Some of those posts are still here and some have become quite popular, such as hiking to Trolltunga and Kjeragbolten in Norway.
Our First Taste of “Fame”
About a week before we started our around the world trip, we were interviewed by the Baltimore Sun. Tim and I expected to be featured in a short article on page 2 or 3 of the travel section. Well, the day before we started the trip, we had an amazing surprise. We weren’t on page 2 and we weren’t a tiny article. We were the entire front page of the travel section of the Baltimore Sun. It blew our minds!!
It also drove a ton of traffic to our website. We got 1000 views in just one day! That’s nothing now, but leading up to June 28th, we were only getting about 25 – 75 views a day. Along with the website traffic came well wishes from a lot of new followers, not only in Maryland, but from many other places across the US.
Suddenly, Earth Trekkers was enjoying a little bit of fame. We were ecstatic, but also a little nervous.
As we sat in JFK airport, waiting to board the first flight of the trip, I couldn’t help but feel a little stressed out. All of sudden, a lot of people were watching us. There was this new pressure not only to share our experiences, and share them well, but also not to fail. Not with so many people watching.
And that was one of our first lessons we learned about travel blogging. We write about everything we do. We advertise where we are going. If something goes wrong when we travel, whether or not it’s our fault, you all will know. So I feel like there’s this extra pressure on us to travel well, to not miss anything, and to not screw up. As travel bloggers, we are supposed to know what we are doing, right? Well, ha ha, that’s not always the case.
Blogging During the Around the World Trip
For 13 months we traveled around the world, visiting 35 countries on 5 continents. It was an amazing experience that I am still thankful for every single day. As Tyler and Kara get older, I feel incredibly fortunate to have been able to share that experience with them during their childhood. Visiting new places was great, but it’s really the family bonding and memories we made together that Tim and I are most appreciative for.
During this time, I embraced blogging. The more we traveled, the better our articles (and my photography) became. We slowly but steadily acquired new followers, and even got features in Terp Alumni magazine, National Geographic, Matador Network, and the Voice of America.
My biggest mistake during this time was ignoring the importance of social media. I just didn’t get it. Maybe it was because I was 40, and not one of these 20-something bloggers who Tweets and Snapchats with ease. I posted regularly on Facebook, but that was it. We had a Twitter account we never used, and did zippo on Pinterest or Instagram (they weren’t started until 7 months after traveling around the world!).
Knowing what I know now, I would have spent a lot more time on social media. It’s incredibly important in building your brand name, getting new followers, and driving traffic to your website.
Our around the world trip ended in the summer of 2015. We were ready to come home. We had kept up an ambitious, fast paced level of traveling that left us completely burnt out at the end. But it was worth it.
Before the big trip, Tim and I had no intention to move right back to our hometown to our “old lives.” We were free now, why not move to Colorado, California, or New Zealand? Because we learned that our lives in Maryland, near our family and friends, was pretty freaking sweet. Sometimes, it takes leaving home to realize how great home is.
So, maybe it’s lame, but we moved back to our hometown. And it has been wonderful.
At that point in our lives, it was important that Tyler and Kara have the whole high school experience and everything that comes along with it…friends, sports, tests, dances, parties, girlfriends and boyfriends.
In order to give Tyler and Kara this experience, we put long-term traveling plans are on hold (but let me tell you…we talk about and dream about another big trip around the world someday).
Life after an Around the World Trip
Once we were home, Tim, Tyler, and Kara settled right back into conventional lives fairly easily. Tim returned to his career in the aerospace industry, working full time but also feeling refreshed after a year off. Tyler and Kara resumed public school without missing a beat.
I was lost. For over a year I had put my heart into this website, writing several times a week about our travels. But now we weren’t traveling anymore.
How do you write about traveling when you are no longer traveling?
I wanted to keep Earth Trekkers going but I had no idea how I should go about doing that.
So, in the meantime, I resumed my job as a Physician Assistant, working in the operating room of a local hospital several days a week. For 15 years, prior to our big trip, I worked in orthopedics and sports medicine. Being a PA is a great job and I love being in the OR, but my real goal was to turn Earth Trekkers into something bigger than a collection of our experiences.
Skellig Michael, Ireland
2016: My Chance to turn Earth Trekkers into something bigger
2016 was an experiment. I gave myself one year to work really hard, to see if I could turn our little blog into something much bigger. If, at the end of the year, nothing good was happening, I’d pull the plug on Earth Trekkers.
I worked like crazy, not knowing if Earth Trekkers and this website would ever become as big as I wanted it to be. And I wasn’t even thinking about making money, yet.
So, I joined the world of social media, began writing more informative posts on how to travel better, and redesigned the website.
I was amazed at how much time it takes to run a website. It’s not like you just spend three hours a few times a week and write a post. It’s getting involved on social media, answering emails, updating posts, planning future trips, and fixing things when things go wrong. And the more traffic you get, the more emails and comments you answer.
Running a travel blog, and doing it well, is a full-time job.
We made a total of $150 in 2016 and I worked on it for almost 40 hours every week. I would wake up in the middle of the night in a panic, wondering what am I doing? Is this a giant waste of time? We have college educations to pay for soon and retirement to save for and I am making the wrong decision here?
It was a big risk and I walked around with an uneasy feeling in the pit of my stomach for most of 2016. I felt like I was being irresponsible for investing so much time into a travel blog that was not making money.
But then we would get an email or a comment about how much someone loved our blog or how we helped you plan a perfect trip. I would literally cry tears of joy, knowing that maybe I really was doing something wonderful for people.
So, I kept working.
2017: A Turning Point
In 2017, things changed for us. Our website traffic grew like crazy. This allowed us to sign up with Mediavine to put ads on this website (and finally begin making money).
Do we like the idea of populating this website with ads? Nope. But it’s necessary to cover the expenses of running this website, not to mention that it took 18 months of long hours without any income to get here.
Our main goal of running this website is not to turn a huge profit. I have never been motivated by money. But I am motivated to have the best life experiences possible.
And that’s what we want for you.
We want to help you travel better, discover new places, and make some amazing memories.
More Changes in 2018
We had two major changes in 2018. I quit my job as a Physician Assistant so I could devote all of my energy to this website and we signed up with Performance Foundry as our new web host.
For almost 20 years, I worked as a Physician Assistant, first in sports medicine and orthopedics, and later as a surgical PA. Upon returning home from our around the world trip, I took a part-time job working in the operating room of a local hospital.
In May 2018, I gave up my job as a Physician Assistant so I could dedicate all of my time to this website. It was a very tough decision, giving up a job I had done for so long. Sure, being a travel blogger is a dream job, but I love the professionalism of being a PA. Plus, being a PA set a good example for Tyler and Kara, who were seriously considering what they want to do as adults.
So now, I work full-time on this website. And I love every minute of it. But it still blows my mind that I ended up doing this, writing this travel blog, after working in the medical field for so long.
In June we signed up with Performance Foundry, a company that offers managed WordPress hosting, and it was one of the best decisions we ever made in terms of running this website. In early 2018, as our traffic increased, our website frequently crashed under the less than adequate plan we had with a different web host. Unfortunately, Performance Foundry has gone out of business and now we have a new web host.
2019, One of Our Best Years (So Far)
The big changes that we made in 2018, combined with lots of travel inside and outside of the United States, set the stage for our website traffic to skyrocket.
In January 2016, we were getting 23,000 page views per month on this website. Our traffic steadily grew, year by year, and by early 2018, we were getting just over 400,000 page views per month. March of 2019 was the first month we hit 1 million page views…an incredible milestone.
All of the hard work and time spent on the website really paid off. With that kind of traffic, we became one of the most popular travel blogs on the internet.
2020…A Challenging Year in Many Different Ways
We had huge plans and huge expectations for 2020. In January, we were getting over 2 million page views a month!! Not only was the website doing well but we also had lots of very cool trips planned for the upcoming year.
And then, news about a tiny virus began to circulate. In March, we watched in stunned silence as this virus claimed lives around the world. Countries went on lockdown, flights were grounded, and the travel industry came to a screeching halt.
It was depressing and terrifying on so many different levels.
Like many other travelers, we scrambled to cancel our travel plans and get refunds on hotels and flights. The daily news of death tolls and a virus spreading like wildfire took precedence over everything else. Those weeks in March and early April were very surreal.
With COVID-19 cases raging in the United States, it was clear that 2020 would be a year of domestic travel.
Once case numbers began to drop in the US, our goal was to travel safely but also to add content to our website that would be very valuable in the upcoming years. With talks of a vaccine taking 18 months, it seemed very likely that 2021 could also be a year where many US citizens (the bulk of our readers) would be “stuck” in the United States.
For us, 2020 became the year of US national parks. We could hike and go on road trips and minimize contact with other people. It was a great way to travel and we managed to travel quite a bit. We visited 17 national parks in 2020, which gave us enough new content to launch a new section to our website devoted to the US National Parks.
As far as our website is concerned, we got through 2020 rather well. Our website traffic took a huge hit in March but bounced back rather nicely in the summer months, as Americans went on road trips and visited the national parks. But overall, views on our website were down in 2020, compared to 2019.
We couldn’t help but hope that with talks of vaccines, 2021 would be the year when things would begin to look like normal again.
Hiking in Mount Rainer National Park
2021…Another Strange Year
Our 2020 prediction was correct…for many Americans, 2021 was a year of domestic travel. Our visits to the national parks really paid off and our website travel approached “normal” levels during the summer months.
In May 2021, for the first time, over 1 million people visited our website. That is a huge milestone! It only lasted that one month, but it was still thrilling (and a glimpse of what the future could hold).
More big news…Tim quit his job in May to work full time on the website. He has taken over a lot of projects that were piling up on me and we feel extremely fortunate that we can do this together.
During the summer and fall, website traffic was still great (we averaged between 1 million and 1.7 million page views per month), but the Delta and Omicron variants of COVID-19 made many travelers wary, so once again, that was reflected in how many people were making travel plans.
In the fall, Tyler started college and Kara began her college application process.
Tim and I discussed plans to visit Europe in the fall, but climate change is another thing that we take into serious consideration when we travel. If we take an international flight (or a long flight from Maryland to Alaska), we plan to spend several weeks at that destination, because of the carbon footprint of a long flight. We couldn’t leave Kara home alone for that length of time, so our fall trips were limited to local trips to the national parks.
Denali National Park
Where are we now?
We are in a very good place. To travel and to be able to share our experiences on this website…we are extremely fortunate.
At the time that I am updating this, we have seen an enormous spike in traffic to our website in the first part of 2022. And there has been a definite shift from our content on the USA to Europe and the rest of the world.
We now get well over 1 million visitors to our website every month, which amounts to more than 2 million website views per month. On some days, we are now getting 100,000 page views in just one day!
There will be more changes out on the horizon for us. In the fall, Kara starts college, which gives Tim and I lot more time for travel, and those longer international trips. We have some exciting trips in the works for later in 2022 and a few cool projects that we are working on.
What have we done wrong?
It takes a lot of time and effort, and even a little bit of good luck, to be a successful blogger.
I have not done many of the things you’re supposed to do to have a successful travel blog, but somehow it still worked out.
I never took an online blogging class. I have never been to a travel blogging conference. We have never had a paid trip with a tourism board. And remember, I ignored the importance of social media for almost two years.
We don’t travel full time. We have one kid in high school and one in college. Tim worked full time, outside of Earth Trekkers, until mid-2021. You could say that we do everything wrong.
But somehow, we now run one of the highest-traffic travel blogs on the internet.
What do we do right?
We are workaholics. Tim and I are pretty boring people when we are at home. Every spare second we have we are working on Earth Trekkers. At night, we don’t go out to dinner or zone out in front of the TV. We are working on this website. One of the main reasons why Earth Trekkers is doing so well is because we work every single day on this website.
I do my best to write good content and fill that with vibrant, inspiring photos.
My goal is to write enough good enough content to keep you coming back for more. We want to be the gold standard in the travel blogging industry.
We plan for and pay for all of our travel, which is much different than many other travel bloggers. By doing this, we know exactly what it is like for you to plan your trips. It is an expensive, time consuming process. We pass on what we learn to you, to streamline your planning process and to help you pick out the best destinations.
Also, by paying for our travels, our opinions truly are our own. Since we don’t take free or discounted trips, we have no issues writing our true and honest opinions. We ask for no special treatment when we travel (we don’t even make it known that we are travel bloggers), so that we can pass on accurate information to you.
We also don’t accept guest posts or write about places we haven’t visited. Everything on this website has been written and experienced by us. So, when you have a question, we can answer it. Many of you are “repeat customers” and you trust us, and we want to keep it that way.
We also donate 5% of our earnings to charities that focus on environmental conservation. It’s important to protect our oceans, endangered species, and wildlife, and to help combat climate change.
Tongariro Alpine Crossing, New Zealand
So, what about Tim?
You always hear from me. I write the posts, I write the newsletters, and I’m the one in charge of social media. Yes, I am the main voice of Earth Trekkers, but none of this would be possible without Tim. By working full time, Tim has paid our bills and our travel expenses, giving me the opportunity to put so much time into this website.
However, if you have ever sent us an email, then you know that it’s Tim who writes back. This is something that he loves to do.
Since becoming a full time Earth Trekker, Tim’s main focus has been planning our trips, answering emails, writing posts, and working on several different projects that we have in the works.
Tim is like the man behind the curtain and the whole thing would fall apart if he were not there. Tim doesn’t get the same exposure that I do, but he is just as important to the running of Earth Trekkers as I am.
Feel free to say hi to Tim in an email (or in the comment section below). It would put a big smile on his face. 🙂
The Future of Earth Trekkers
Soon, we will be entering a new phase in our lives. Tyler is now in college. College! And Kara is not too far behind him.
I am very excited for what lies ahead in their future. I miss Tyler dearly and soon, Kara will be out of the house, as well. But this only makes me more thankful for all of the experiences that we have had together as a family.
These next few months are very precious to us (before Kara leaves for college), but at the same time, Tim and I also look forward to being “empty-nesters” with more time to travel, without the need to squeeze travel into school holidays.
And finally, we would like to say Thank You!
Earth Trekkers wouldn’t exist if it weren’t for you. It’s your visits to this website that keep us going.
Every time we get a comment at the end of a post or an email in our inbox, it’s like getting a little gift. Tim and I love hearing from you, offering you advice, and helping you travel better. Never hesitate to reach out to us.
So, from the bottom of our hearts, Thank You!
Do you have dreams of becoming a travel blogger? Do you want to learn more about what it is like? Comment below if you have any questions, or if you just want to say Hi!
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